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HOW TO PROMOTE & BRAND YOUR JUVENTUS ACADEMY
Juventus stands tall in the world of soccer, recognized both professionally and at the amateur level. The brand’s goal is to provide the benefits of soccer through their philosophy to kids all around the globe. Their focus has been and always will be the players, developing them as individuals more than as players. That is the key message all Juventus Academies need to communicate within their communities. In this blog we take a look at our experiences marketing the Juventus Academies of California’s Bay Area. How they adopted the Juventus name, implemented its philosophy, and created a common place for kids of all demographics to learn and develop.
As an academy under the Bianco Nero brand it's important to understand the essence of what makes Juventus, Juventus. The better you understand it, the better you can communicate it to your community. Soccer is the number one sport in the world, which means that there are a lot of academies out there who wish to be the top choice for training kids. The Juventus name and the brand its connected to is the number 1 differentiator. Parents respond very well to the brand's 3 goals for their players; to enjoy and share, be self confident and play fair, and to learn to win and lose with the same degree of dignity. With this in mind we set the stage to reintroduce the Bay Area’s academies to its community and expand their outreach to as many players as they could. Juventus Academies must grow with their community.
Having aving understood the brand, we began to develop our strategy with the directors at Juventus Academy Silicon Valley (JASV). We entered the picture about a month prior to their next tryout window. The goal was clear, to maximize the academy’s registrations for the next season. Our primary focus, brand awareness. We first focused on their online presence. This is a youth soccer club, meaning the decision makers are the parents, obviously. What do parents have a lot of? Questions. The academy needed a proper presence online that would allow parents to understand as much as possible about the place they would be sending their kids 3-4 times a week.
We rebranded their website to match the Juventus style and then used landing pages specific to academy events so parents would have a clear place to review when needing information. So we built a landing page for their tryouts. Then utilizing the new branding we focused on outreach and generating awareness to the website. We designed graphics, flyers, and banners for the academy to build awareness. We then used those materials in advertising and PR campaigns to reach potential members. By the time tryouts rolled in, the academy had tripled its registration numbers.
We pride ourselves on our long standing relationship with the Juventus Academy brand. In many ways our marketing agency grew around it. We understand the brand, its needs, the do’s and don'ts for marketing strategy. Our goal is to help them grow and provide their mission to as many young players as they can. If growth is what you seek, both in numbers but also in connection. Reach out to us. This article is a brief culmination of our experience marketing with the Juventus brand. We hope it provides you some useful information.
Fueling Growth and Transformation: A Remarkable Journey with ALBION SC Silicon Valley
Embark on a remarkable journey as we unveil our transformative partnership with ALBION SC Silicon Valley, a cherished client that has enriched our collaborative experience for the past three years. Witness their inspiring growth and evolution as they ascended to become an official ALBION SC partner and successfully transitioned to a full professional coaching staff.
Our collaboration with ALBION SC Silicon Valley has been defined by shared achievements and unwavering dedication. From the outset, we recognized the potential for greatness and offered comprehensive support, covering their digital marketing and internal communication needs. With expertise in social media management, web design and management, graphic design, branding, and promoting tryouts and programs, we ensured their digital presence thrived while they focused on fostering a vibrant soccer community and nurturing exceptional young athletes.
Together, we embarked on a journey of growth, igniting a winning spirit both on and off the field. Witnessing ALBION SC Silicon Valley's unwavering commitment and passion, we stood side by side, continuously redefining excellence. Through meticulous social media management, we achieved remarkable results, including an astounding 8x increase in organic reach during their most recent tryouts window, accomplished with minimal investment in highly targeted Facebook ads. By precisely identifying and captivating their desired audience, we maximized exposure and attracted a wave of enthusiastic young players to join their programs.
Our partnership with ALBION SC Silicon Valley transcends traditional marketing services; it embodies a shared pursuit of growth, success, and innovation. We take immense pride in witnessing their exceptional evolution and contributing to their ongoing triumphs. Through our collaborative efforts, their brand has been elevated, solidifying their position as a premier youth soccer academy in Silicon Valley.
As we continue to stride forward together, our boundless enthusiasm fuels the exploration of new horizons. Empowered by cutting-edge digital marketing solutions and unwavering support, we will unlock fresh avenues, expanding ALBION SC Silicon Valley's reach and uncovering innovative strategies to propel them to unprecedented heights. Our dedicated team remains resolute in delivering exceptional results, empowering them to leave an indelible impact on the lives of young athletes and shape the future of youth soccer.
FROM THE VERY BEGINNING
AProfessional sports club in the San Francisco Bay Area for the one sport that seems to only fight for popularity in the United States, soccer. This has been Anders Perez’s dream since the start of his soccer career almost two decades ago. Finally, through networking, discipline and hard work, charm, and a little luck, Anders assembled his team and turned that dream into reality. They established their mission, their goals as a professional club, to provide the next generation of soccer players a pathway of professional, career development. To build the Bay Area’s future soccer stars. In order for thi reality to flourish, Bay Cities began to pull together its team and connected with us to manage its marketing. We began working with Bay Cities through one of our other clients, Juventus Academy Silicon Valley, making it our 3rd soccer client. This project helps to remind us that fostering strong client relationships builds a network that grows our experience and reputation for us to be trusted with other projects.
How to build a fan base?
Establishing a professional sports club in as popular of a metropolitan area as the Bay Area is no small feat. First and foremost the brand needed to be established within its community and its image developed. How would it look, feel, and connect with its community? Furthermore, while we were working on the brand we had to consider that we did not yet have the product, the soccer team, ready to go. As digital marketers our focus had to be on building the club’s online presence, at the heart of everything that is digital, in Silicon Valley. Bay Cities needed to figure out how to communicate itself to its audience, how would it be perceived? Most importantly, how would it represent the Bay Area as its soccer club? All of these challenges are put together to meet the overarching demand for investors to fund and breathe life into the project. So that the Bay Cities brand could one day play amongst its fans.
Our first course of action was developing the brand guidelines and visuals of Bay Cities. Using colors and assets that reflected the ideals of its team while also standing out among other clubs and organizations of any sport in the region. We built their website and brand elements. Asserting Bay Cities’ presence online. Then we focused on connecting the club to its home. We developed the “Bridge the Bay” campaign. A play on words that the Bay Area is connected together by multiple bridges and that the club would unite all of its cities under one team.
We ran outreach campaigns to build awareness, using social media we built templates for their internal team to use and launched their content strategy. We managed communications, collecting emails and other information. We used these communications to spread the word of the club and reach as many local soccer fans as possible. Letting them all know that they would be represented in the sport they held dear.
While the brand remains fresh and growing, we are proud that our efforts towards building awareness are now fueling a crowdfunding campaign to meet the club’s investment goals. Without a single advertisement we were able to collect over 1,000 emails organically from the club’s rising reputation. This means to say that the brand has been officially established in the Bay Area and has only begun to flourish. The club’s most recent game held over 600 attendees with under 5 games total. The team is also participating in the NISA Independent Cup!
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